Getting Started with Facebook Ads to Boost Your Business







Facebook Ads are really commonplace now and are a great way of getting your posts seen. In fact, if you really want to get your posts seen, it’s almost certain that you will need to pay for ads at some point.

Paid Facebook advertising is a really quick way to get your content seen by lots of different people. But, obviously, it comes at a cost, so you’ll want to know how well it works and the type of engagement you get with it.

Setting up a campaign on Facebook Ads

  1. Set your goals

You need to understand why you’re advertising. Are you looking to increase downloads of your app? If so, you could aim to reach 50 extra downloads in a month, for example. Some other goals that people have are:

  1. Go to Facebook Ads Manager

Facebook Ads campaigns are organized through Facebook Ads Manager. There is a drop-down menu on Facebook where you can click ‘Manage Ads’.

In the Ads manager, there is a green button at the top of the page on the right-hand side that will get you started.

  1. Decide what your objective is

When you create an ad, you will need to choose an objective from 15 options. You might want to boost your posts, promote your page, get downloads for your app, direct people off Facebook to your website, get video views, or increase conversions on your site, among others. You will need to name your campaign.

  1. Decide your audience and your budget

You can customize the location, age, gender, language, interests, connections, and behaviors of your audience. You can also exclude people.

Then, you need to set your budget. This can be set to daily or lifetime and is the maximum amount that you want to spend.

  1. Create your ad

This is the fun part! You can have images or video, a headline, and a body of text that is 90 characters. There are different types of advert to choose from but the formats available

  1. Decide where to position your advert

There are a number of different options available to choose from.

  1. Place your ad order

Click ‘Place Order’ on the bottom of the page on the right-hand side. It will be reviewed and then made live.


Should You Consider Working Online? Five Reasons why it’s a Game Changer!

Many have come to realize that working 9 to 5 isn’t the best lifestyle and there’s a big trend happening in the world of work that involves working online.

Some people choose to work online for a little extra cash at the end of the month, others choose to leave their job behind altogether and switch to online working as their main source of income.

You could be anyone. Many online workers have young children or elderly relatives that need some care. Many prefer their own company to a team working. Lots of people simply prefer to choose their own hours.

Here are five reasons why online working gives you a great lifestyle:

  1. Money

As well as earning money, you actually save money. You don’t need to pay for your commute, you aren’t likely to go out for lunch and spend a lot on unhealthy food and you don't need a business dress! Also, if you do have children, it means you can still take them to school or pick them up without having to rely on expensive childcare.

  1. Time

You save time. If you’re used to commuting then you no longer will be. Think of all of that extra time you will have! What’s more, you’ll be your own boss so you won’t have to do anything that you think is unnecessary and can focus on the things that you really want to do.

  1. Schedules

Working from home and working online means that you can decide what you do and when you do it. You will, of course, have to be organized so that you actually do work but if you find that you are at your most productive at midnight, then so be it. You won’t have to force yourself to be a morning person if you’re not.

  1. No more drama

If, like me, you could do without office drama, working from home is great! You won’t have to listen to people gossip or tell you about their weekend. You can simply focus on your work in front of you without any distractions.

  1. Your office is anywhere you want it to be

If you want to go to the library or a coffee shop to work, you can. Equally, you could move to the other end of the country and it won’t affect your work! All you need is a computer and the internet and your work is wherever you want it to be.